As a store owner, you juggle between lots of tasks every day. The Shopify app store gives you access to thousands of apps that extend the functionality of your store. But how do you choose among so many options? We are here to help! We have done our research and assembled a list with the 10 best shopify apps.
1. Omnisend Email Marketing
Category : email marketing automation
Offers free plan : yes
Paid plans : from $16/month (find out more)
Email marketing is a very efficient and cost-effective channel to grow your Shopify store. Omnisend Email Marketing is one of the best Shopify apps for email marketing automation.
Omnisend can send transactional emails that are triggered by specific actions of your customers. Research indicates that transactional emails have 3 times the click-through rates of non-transactional ones. The best part is that the most common workflows (e.g. welcome emails and abandoned cart recovery emails) have been pre-built for you and you can start using them right away! Also, you can create custom workflows that match your specific needs.
Another great feature of Omnisend is that it allows you to segment your customers and send email campaigns targeted to those segments. According to CampaignMonitor, marketers report a 760% increase in email revenue from segmented vs non-segmented email campaigns.
Apart from email marketing, Omnisend can help you have up-to-date audience lists for your Facebook and Google ads retargeting campaigns and also allows you to send text messages through your transactional workflows.
2. Judge.me Product Reviews
Category : product reviews
Offers free plan : yes
Paid plans : $15/month
Product reviews and in general social proof can help you grow your Shopify store. Research shows that product reviews can increase conversion rates by as much as 270%.
Judge.me Product Reviews is just amazing. The app allows you to collect text, photos and videos in product reviews. With Judge.me, you can also send automatic reminders for collecting a review. Apart from displaying the product reviews on your store in several different pages (e.g. product page, collection page), you can push your reviews to social media.
Another really important feature that can improve the SEO of your store is that Judge.me automatically creates rich snippets with your reviews and adds them on your store. Rich snippets can be picked up by Google and displayed in search results, leading to higher click-through rates and organic traffic to your site. Isn't that great?
3. AskBeat Customer Feedback
Category : customer feedback
Offers free plan : yes
Paid plans : from $9/month
Collecting customer feedback is crucial for the success of your store. Why? Because listening to your customers can reveal issues that you have not noticed. Issues that drive them away from your store. That's why we built the AskBeat Customer Feedback app and we are confident that it will be a great addition to your store.
AskBeat Customer Feedback is a super-easy-to-use app for collecting both post-purchase & abandoned checkouts customer feedback and requires no technical knowledge. The app uses the battle-tested Net Promoter Score®, which boils down to asking customers one simple question: "How likely are you to recommend {STORE} to a friend or colleague?" and an optional or mandatory, as set by you, justification for their answer.
The greatest feature of the app is that you can automate the collection of customer feedback. The automated surveys feature allows you to send a survey after a customer places an order in your store, as well as when customers abandon their checkouts. Simply by enabling automated surveys, you gain access to real-time reports and you can find out what your customers think of your store. Early discovery and action for issues mentioned by customers translates into a store that is better suited to the needs of your customers and can lead to increased sales.
Apart from automated surveys, you can send a post- purchase or an abandoned checkout survey to a list of your customers (e.g. a list you have exported from your email marketing tool). This gives you more fine-grained control over the recipients of the survey.
Get AskBeat Customer Feedback.
4. Tidio Live Chat
Category : customer support
Offers free plan : yes
Paid plans : $18/month (find out more)
Providing great customer support is extremely important for every online business. According to a customer support survey by HubSpot, 82% of participants rated an immediate response as "important" or "very important" when they were looking to buy from a company. What "immediate" means? According to the same survey, 30 minutes or less.
Tidio Live Chat is an excellent customer support solution, as it combines chat bots and traditional chat with customer support agents. When a customer support agent is not available, chatbots can reply to the most frequent questions coming up in customer support, such as information about the status and delivery date of an order or product availability.
Get Tidio Live Chat.
5. Bold Discounts - The Sale App
Category : sales and discounts
Offers free plan : no
Paid plans : $14.99/month (14-day free trial available)
Bold Discounts - The Sale App is an easy-to-use app that enables you to add product discounts and schedule sales for your Shopify store. The product discounts you create are immediately visible to your customers (as opposed to discount codes that need be applied during checkout) and can help you boost your conversion rates and ultimately increase your sales.
Adding product discounts is really flexible, as the app lets you add discounts on the brand, product type or collection level or add product discounts to a specific group of products. Have I mentioned that there is no limit in the number of offers you can have?
Another great feature of Bold Discounts is that you can schedule your sales and also have them run for a specific duration. This is really great for setting up sales for Black Friday, Cyber Monday or Christmas. The scheduling functionality is really handy, as it gives you plenty of time to prepare.
Last but not least, a cool feature is the countdown timers you can add to the products that are on sale. Creating urgency is a really effective way to trigger action and increase sales for your store.
Get Bold Discounts - The Sale App.
6. SEO Manager
Category : SEO
Offers free plan : yes
Paid plans : $20/month (7-day trial available)
SEO is a vast and complex field, with lots of people working on improving the ranking of websites in search engine results. SEO Manager helps offers several tools and options to impact the SEO score of your store. The great thing about this app is that it a 2-in-1 tool: it provides tools to identify areas where your SEO efforts can improve and also tools to actually make those improvements.
Among other things, the app lets you customize the content that search engines "read" when they visit your store (e.g. the titles, descriptions, keywords and meta tags among other things). From submitting your store's sitemap to Google to perfoming mobile friendliness tests, SEO Manager is the one app you will find yourself using really often to drive more people to your store.
SEO Manager is one of the best Shopify apps out there that can really help you increase your organic traffic and customers.
Get SEO Manager.
7. Consistent Cart - Abandon Cart
Category : cart abandonment
Offers free plan : yes
Paid plans : from $29/month (14-day trial available)
Cart abandonment is possibly the number one problem store owners face. According to SaleCycle, the cart abandonment rate is around 75.6%. This means 3 out of 4 visitors of your Shopify store add products to their cart but do not place an order.
Given those numbers and the fact that tackling cart abandonment can directly increase sales of your Shopify store, having a great tool is extremely important. Consistent Cart - Abandon Cart is an amazing tool for this job.
This app helps you utilize several channels for communicating with customers that have abandoned their cart. With Consistent Cart - Abandon Cart, you can send abandoned cart emails, SMS notifications, as well as display browser push notifications to your customers, helping them recover their carts.
A really cool feature of the app is the persistent shopping cart, which allows syncing of the shopping cart of logged-in customers across their devices.
Get Consistent Cart - Abandon Cart.
8. Kit
Category : marketing
Offers free plan : yes
Kit is an app that helps you manage Facebook and Instagram ads, social posts, email marketing and more. Kit is great at setting up Facebook dynamic ads and audiences, helping you retarget your customers. Retargeting is a huge thing nowadays and there is a reason for that. Retargeting ads seem to have as much as 10 times more clicks than generic ads.
Kit also allows you send "thank you" emails to your customers as well as create and promote discount codes, helping you get repeat purchases from your customers. Need more? Kit is completely free and it can integrate with several other Shopify apps, which allows it do even more for your store! Kit is truly one of the best Shopify apps out there.
Get Kit.
9. AfterShip ‑ Track & Notify
Category : order tracking
Offers free plan : yes
Paid plans : from $9/month (14-day trial available)
We have seen several apps that focus on marketing (email marketing, notifications, cart abandonment among other things) to help you grow your Shopify store. Apart from marketing, though, having an easy-to-use store and providing detailed information to your customers is really important, as it conveys professionalism and care for your customers.
Here is where AfterShip ‑ Track & Notify comes into play. AfterShip integrates with more than 450 carriers and lets you create a branded order tracking page for your store. Providing a branded tracking link to your customers enhances your brand, as it makes it look even more professional.
Also, providing tracking information to customers can reduce customer support tickets or traffic to your live chat, as in many cases customers contact support to ask about the delivery status of their order.
A great feature of the app is the option to send notifications to your customers when the delivery status of their order changes. And you can set the rules and shipment statuses for sending out notifications. How cool is that?
Get AfterShip - Track & Notify.
10. PushOwl Web Push Notifications
Category : order tracking
Offers free plan : yes
Paid plans : from $19/month (find out more)
Web push notifications is nowadays a must-have, especially for e-commerce sites. It is a very cost-effective way to communicate with your customers and visitors, reengage them, get their feedback and much more.
PushOwl enables your store to send push notifications to your customers for various reasons: reengage customers with abandoned carts, notify customers of products that are back in stock, inform them about flash sales or about the shipping status of their orders and more.
The app is really easy to setup and use and offers an affordable way to reach your customers. What's more impressive? The app has more than 2k reviews and 0 one-star, two-stars and three-stars ratings!
Get PushOwl Web Push Notifications.
Conclusions
Shopify is amazing. Not only it provides a great tool for setting up an online store, but the third-party apps built for it and offered via the app store help you easily extend your store's functionality.
The list we provided in this post gives you an idea about the best Shopify apps that can help you grow your store and increase sales. Go check out the thousands of apps in the Shopify app store!